Shopify · 2026
SleepZee Mattress
Shopify mattress recommender quiz- guided UX and HubSpot lead capture that lifted lead-to-purchase 22% and cut pre-sales support tickets 48%.
[ Gallery ]
01
01 /
The Challenge
Paid traffic landed on generic listing pages. Shoppers did not know which mattress fit their sleep style- support was overwhelmed and ROAS suffered.
02
02 /
Our Role
UX strategy, Shopify section development, and HubSpot integration- conversational quiz flow, recommendation logic, and qualified leads piped to CRM.
03
03 /
The Outcome
Lead-to-purchase rate up 22%. Support tickets fell 48%. Google Ads ROAS improved from 1.8× to 3.1×.
[ Technology ]
Stack & tools
we shipped with.
ShopifyLiquidFramer MotionHubSpot APIJavaScript
[ Delivered ]
What we
built.
01Multi-step guided quiz
02Personalised recommendation engine
03Sleep profile matching
04HubSpot lead capture
05Mobile-first UX
06Conversion-optimised PDP handoff
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