Marketing · 2026
SleepZee Mattress
Guided mattress recommender that collects sleep preferences step-by-step and surfaces the ideal configuration.
[ Gallery ]
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01 /
The Challenge
The client ran Google Ads to a generic listing page. Customers didn't know which mattress suited their sleep style, and the support team was overwhelmed with pre-sales questions.
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Our Role
UX strategy, frontend development, and HubSpot integration. Designed the conversational quiz flow, built the recommendation algorithm, and piped qualified leads into CRM.
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The Outcome
Lead-to-purchase rate up 22%. Support ticket volume fell 48%. Google Ads ROAS improved from 1.8× to 3.1×.
[ Technology ]
Stack & tools
we shipped with.
ReactNode.jsMongoDBFramer MotionHubSpot API
[ Delivered ]
What we
built.
01Multi-step guided quiz
02Personalised recommendation engine
03Sleep profile matching
04HubSpot lead capture
05Mobile-first UX
06Framer Motion transitions
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