Shopify · 2025

Automotive TouchUp

Shopify store for automotive paint- custom colour-matching engine, kit builder, and theme performance overhaul that cut LCP from 6.8s to 2.1s.

Impact
22% lower checkout abandonment
Duration
8 weeks
Region
🇺🇸 United States
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Automotive TouchUp
[ Gallery ]
Automotive TouchUp - screenshot 1
Automotive TouchUp - screenshot 2
Automotive TouchUp - screenshot 3
01
01 /

The Challenge

A bloated Shopify theme with 6.8s LCP and confusing mobile checkout drove high abandonment- exactly the speed and UX problems we fix for DTC brands daily.

02
02 /

Our Role

Shopify theme performance audit and Liquid component refactor at a previous employer- Core Web Vitals tuning, PDP UX, and mobile checkout optimisation.

03
03 /

The Outcome

LCP dropped from 6.8s to 2.1s. Checkout abandonment fell 22%. Mobile add-to-cart rate improved measurably post-launch.

[ Technology ]

Stack & tools
we shipped with.

ShopifyLiquidJavaScriptCustom SectionsMetafieldsPageSpeed
[ Delivered ]

What we
built.

01Vehicle color matching engine
02Custom paint kit builder
03Shopify theme overhaul
04PageSpeed optimisation
05Metafield-driven catalog
06Mobile checkout UX
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